SEO

 

Search engine optimization definition

The acronym SEO stands for "search engine optimization." SEO, or search engine optimization, is the process of making changes to your website in order to better position it when users search for:

• the things you market.

• Your services are offered.

• Details on subjects in which you have extensive knowledge and/or experience

          

Your pages are more likely to be found and clicked on the more visible they are in search results. The ultimate objective of search engine optimization is to assist in attracting website visitors who will convert into clients, customers, or a loyal audience

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The following three SEO categories:

Technical SEO   involves improving a website's technical components.

On-site SEO is the process of making website content more user- and search engine-friendly.

Off-site SEO:  Developing brand assets, such as people, marks, values, vision statements, catchphrases, and colors, as well as actions that will ultimately increase brand recognition and awareness (by showcasing and escalating its know-how, authority, and dependability) and demand generation.

Both content and technical optimizations remain entirely in your hands.

 Off-site activities are still an important component of this SEO trinity of success, even though that isn't always the case (you can't control links from other websites or if platforms you depend on shut down or undergo significant changes).