Business Goal: Bidding Method

   BUSINESS GOALS: BIDDING METHOD.

BUSINESS GOALS: BIDDING METHOD Business Goal Campaign Goal Bidding Method Increase sales, profit, or qualified leads Get as much conversion value as possible at a fixed budget or fixed return on ad spend     Maximize conversion value   with optional target ROAS Increase transactions or leads Get as many conversions as possible at a fixed budget or fixed cost per action Maximize conversions   with optional target CPV

Business Goal	Campaign Goal	Bidding Method
Increase sales, profit, or qualified leads	Get as much conversion value as possible at a fixed budget or fixed return on ad spend	Maximize conversion value with optional target  bid
Increase transactions or leads	Get as many conversions as possible at a fixed budget or fixed cost per action	Maximize conversions with optional target CPA