E-MAIL MARKETING 

The process of sending an advertising message via email, usually to a collection of people, is known as email marketing. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. It include sending adverts, making business requests, or requesting donations or purchases over email. Building brand awareness, trust, or loyalty are three basic key goals that are the focus of email marketing techniques. The phrase typically refers to sending emails with the goals of improving a business' relationship with current or former customers, fostering loyal clients and repeat business, attracting new customers or persuading existing ones to make a quick purchase, as well as sharing third-party advertisements.

DIRECT MAILS

Sending a direct email means that you send an email only to share promotional content (like a product catalog or a special offer). In order to deliver direct marketing communications to customers or prospects, businesses typically must develop lists of email addresses or rent these to suppliers.